Owned by Tom Mason, who has spent more than 40 years in the boating industry and is the former owner of custom center-console builder Midnight Express, PowerPlay Powerboats is joining forces with PowerPlay Yachts, founded by Dieuveny “DJ” Jean Louis, for global distribution.
PowerPlay Powerboats uses the most advanced technology combined with innovative design techniques to build its luxurious performance powerboats. All vessels go through a 78-point inspection prior to delivery. There is a 3-year bow-to-stern warranty on all parts and systems.
Established in 1997, Midnight Express was the original luxury performance customizable powerboat with a center-console and multi-engines in the marketplace. Mason purchased PowerPlay Powerboats in 2005 and sold Midnight Express in 2006. After a ten year non-compete, Mason relaunched the PowerPlay Powerboats brand into the marketplace in 2017 with the Rum Runner 30. Sunseeker, located in Fort Lauderdale, FL, handles the sales for PowerPlay Powerboats.
PowerPlay Powerboats and PowerPlay Yachts are symbiotically moving forward to expand the brand and lifestyle into the international yachting marketplace and lifestyle. Mason brings over four-decades of experience in the boating industry and his history with Midnight Express, while Louis brings his knowledge with Toast Distillers, Inc., a Miami-based spirits conglomerate best-known for its ultra-premium vodka, Toast™. Toast Distillers specializes in developing brands internally, as well as in facilitating the branding and distribution needs of other specialty spirits companies. The company’s products include a full range of ultra-premium to midline and well-line spirits products for vodka, rum, gin, tequila and whiskey.
Toast™ Vodka was the official sponsor of the 35th America’s Cup, one of the oldest and best-known trophies in international sailing yacht competitions. In 2016, Toast Vodka, along with Goslings Rum, served as the official vodka of the Louis Vuitton America’s Cup World Series; and the 2017 America’s Cup finals in Bermuda. Toast Distillers, Inc., has seen an immense increase in brand recognition in recent years.
What separates us from the rest